the modern consumer has a staggering multitude of choices. the very essence of commerce has been irrevocably changed by the birth of the information age. suddenly even the most exotic products are available at our fingertips, and even small, local companies are exposed to breakneck competition on a global scale.

according to the latest estimate, there are about 30 million existing web sites. ask yourself: how many of these web sites are ever seen by their intended audience? if you've invested any time + energy into having your web site built, you risk losing your investment entirely if you do not promote your site.

traditional offline marketing methods do not translate well onto the web. for instance, advertising in magazines and other printed materials can generate some site traffic, but people are much less likely to reach your site from a printed ad than they are to reach it from simply clicking on a link online.

successful promotion of your web site thus consists in implementing one or more of three main online marketing strategies:

search engine submission
targeted email campaigns
targeted online advertising